McDonald’s Signage Project

Client: McDonald’s Philippines
Scope: Pylon signage, building signage, LED illuminated branding, installation services
Industry: Quick Service Restaurants (QSR)

Albert Smith Philippines was engaged to deliver a full suite of signage solutions for a flagship McDonald’s site in the Philippines. The scope included the fabrication and installation of a striking pylon sign, bold building signage, and energy-efficient LED illuminated branding designed to enhance visibility and brand impact.

As a leader in quick service restaurants, McDonald’s demands consistency, quality, and precision. Albert Smith delivered on all fronts—managing installation with minimal disruption, aligning with corporate brand standards, and ensuring a visually seamless result that supports the customer experience and brand recognition.